A text, not an app. Who knew? Not me.

Global Mobile President Jim Snyder, left, and CEO Lee Durham, right, flank Colorado Secretary of State Wayne Williams at today’s National Association of Secretaries of State conference. (SOS photo)

One of my more memorable moments as the press person for Colorado Secretary of State Wayne Williams came last summer when I asked my intern to proofread a proposed release with the headline, “There’s an app for that.”

Julia Sunny scanned the release and said, “But it’s not an app.”

What? Sure it was. Coloradans could simply text the word “Colorado” or “CO” to “2Vote” (28683) on their smartphones, and then open the link to the SOS’ online voter registration and election information site.

“It has to be an app,” I said. “We recorded Wayne in a video talking about an app.”

“It’s not an app,” Sunny repeated.

I was reminded of that unfortunate moment today when I met Lee Durham, the chief executive officer of Global Mobile, a Georgia-based company that developed the texting service. Global Mobile execs were at National Association of Secretaries of State, which is holding its winter conference in Washington, D.C.

Durham and I got a good laugh when we recalled my frantic phone to him, saying, “I need to rewrite the release.”

His advice last August: Hire someone young. It was an intern who discovered the problem, I said. (In my defense, I ran the video script by other SoS staffers, who apparently did the distracted “Looks fine” without actually reading it!)

Global Mobile developed the texting service with input from various groups, including Denver Elections and Colorado Common Cause.

“We are very excited to be working with the state of Colorado, which is highly regarded as one of the most forward-thinking states in the country,” Durham said at the time. “Our platform fits in perfectly with their goals to make election information available to the on-demand society that’s now part of the smartphone world.”

The revised press release made no mention of an app. I was not LOL.