Memorial Day is the perfect day to highlight Colorado Secretary of State Wayne Williams’ wooden U because it is focused on family, faith and freedom.
Williams is handing out the U’s as part of its UChooseCO campaign, which stresses to unaffiliated voters that they can’t vote both the Democratic and Republican ballots they will receive. They have to pick just one ballot. If they vote two, neither will count.
This is the first time in state history that unaffiliated voters, now the largest voting block in Colorado, can automatically participate in primary elections.
Voters approved the change in 2016 when they supported Proposition 108. The legislature authorized Williams to launch the campaign to educate unaffiliated voters amid concerns from county clerks, party officials and others that unaffiliated voters as well as Democrats and Republicans would be confused.
Already, Democrats and Republicans are asking how Proposition 108 impacts them for the primary — it doesn’t.
The Secretary of State’s office contracted with Forté Advertising to target active unaffiliated voters with a mostly digital “UChoose” campaign, although some voters are receiving mailers. The campaign has a web page, Facebook page, a Twitter account and its own hashtag, #UChooseCO.
Every day between now and the June 26 primary we will highlight a wooden U or two.
Recipients were asked to consider their values when decorating or to just have fun. Some clerks highlighted their counties. Williams’ staff, primarily Julia Sunny in communications, decorated his U.