All about U — it’s their Forté

Forté Advertising is behind the Secretary of State’s UChooseCO campaign. Team members are holding the wooden U’s they decorated. Back row, left to right, owner Nancy O’Dorisio, Jason Marvin and Rachel Ann Howard. Front row, Dar Ewing and Rachel Goodson. (SOS photo)

Here’s to our wonderful partners, Forté Advertising, who helped Secretary of State Wayne Williams launch the UChooseCO campaign to help inform unaffiliated voters they now can automatically participate in primary elections but if they get both the Republican and Democratic ballots, they can only vote one.

If they vote both, neither one will count.

The campaign also includes the distribution of wooden U’s to decorate. Sen. Kerry Donovan’s cow is amazing. Eagle County Clerk Regina O’Brien’s U is a work of art. Former Denver Mayor Wellington Webb played off his 1991 mayoral campaign with his shoe and a shoelace.

The wqoden U’s decorated by Forté Advertising.

The folks at Forté decorated two U’s. We gave them permission to use the state seal — it’s under the control of the Secretary of State’s office. The other U features all things Colorado on both sides: logos for the Broncos, Avs, Rockies and Nuggets, columbines, the state Capitol, Red Rocks and more.

The legislature authorized Secretary Williams to launch a campaign to educate unaffiliated voters amid concerns from county clerks, party officials and others that unaffiliated voters as well as Democrats and Republicans would be confused about the new voting process for the June 26 primary. Forté Advertising has targeted active unaffiliated voters with a mostly digital campaign, which has a web pageFacebook page, a Twitter account and its own hashtag, #UChooseCO.

At least every week day between now and the June 26 primary the Secretary of State’s office will highlight a wooden U or two. Check out more decorated U’s on Facebook and Twitter.