All about U — and Grasslands

The U decorated by Ricardo Baca’s team at Grassland.

Ricardo Baca was just a kid when I met him at the Rocky Mountain News, where he worked from the time he was 18 until he was 22.  When I was briefly assigned to the city desk I used to urge him, “Get out of the office. Go and see things in person.”

Boy, did he, which I why I handed him one of the wooden U’s our office handed out as part of the UChooseCO campaign, and asked him to decorate it.

Talk about a career.  Baca, now 41, went on to work at The Denver Post, where he covered the music scene. He made national news in 2013 by becoming the editor of The Post’s publication, The Cannabist, devoted to covering Colorado’s marijuana industry.

He  left the Post — but not the marijuana world — in 2016 and founded Grasslands, described on its website as a “journalism-minded agency, helping clients in a variety of industries with informed public relations, thoughtful content marketing, contextual social media, top-notch thought leadership work, impactful newsletter campaigns and compelling event execution.” Westword described it as a “full-service agency for cannabis businesses.”

Ricardo Baca on April 20, 2017, when he filed his business registration with the Secretary of State’s office. (SOS photo)

I love that Baca filed his business registration with the Colorado Secretary of State’s office on 4-20 in 2017 — and then asked if I were around so he could say hi.

When he posted a picture of his wooden U on social media he wrote:

  • bruvsI’m proud to live in a state that makes voting so accessible—and thank you to the Colorado Secretary of State’s office for asking me to participate in the #UChooseCOcampaign. It’s so great that unaffiliated voters can now participate in Republican or Democratic primary elections in Colorado! Thanks to my Grasslands crew for helping me decorate this U, which seems like it was inspired by my December mg cover, lol. #democracy #grasslandsaf #voteordie

Colorado Secretary of State Wayne Williams handed out the wooden U’s to help inform unaffiliated voters that for the first time they could participate in Colorado’s primary election. The campaign also remind unaffiliated voters who got both the Republican and Democratic ballot in the mail to only vote one. If they voted both, neither counted. Clerks continue to process ballots, although the election ended at 7 p.m. Tuesday.

The UChooseCO campaign has a web pageFacebook page, a Twitter account and its own hashtag, #UChooseCO. Check out more decorated U’s on Facebook and Twitter and this blog.