Here’s to our wonderful partners, Forté Advertising, who helped Secretary of State Wayne Williams launch the UChooseCO campaign to help inform unaffiliated voters they now can automatically participate in primary elections but if they get both the Republican and Democratic ballots, they can only vote one.
If they vote both, neither one will count.
The campaign also includes the distribution of wooden U’s to decorate. Sen. Kerry Donovan’s cow is amazing. Eagle County Clerk Regina O’Brien’s U is a work of art. Former Denver Mayor Wellington Webb played off his 1991 mayoral campaign with his shoe and a shoelace.
The folks at Forté decorated two U’s. We gave them permission to use the state seal — it’s under the control of the Secretary of State’s office. The other U features all things Colorado on both sides: logos for the Broncos, Avs, Rockies and Nuggets, columbines, the state Capitol, Red Rocks and more.
The legislature authorized Secretary Williams to launch a campaign to educate unaffiliated voters amid concerns from county clerks, party officials and others that unaffiliated voters as well as Democrats and Republicans would be confused about the new voting process for the June 26 primary. Forté Advertising has targeted active unaffiliated voters with a mostly digital campaign, which has a web page, Facebook page, a Twitter account and its own hashtag, #UChooseCO.