The headline today on a ColoradoPolitics blog read, “Hyper-local politics in Denver: It’s all about parking,” referring to an “uproar” in Cherry Creek.
“Hel-lo!” Businessman John Hickenlooper taught us that lesson in 2003, when he was one of pack of candidates running in the first open Denver mayor’s race in a dozen years. An early poll showed him tied — for fifth place.
Then came Hickenlooper’s folksy, funny ad featuring his showdown with a parking meter attendant. Hickenlooper used an actual change belt tied to his waist, handed out coins to drivers and even fed money into an expired meter in LoDo.
How good was that ad? Did the spot tap in to the frustration of drivers wanting to hang out in downtown Denver? Well, now we call him Gov. Hickenlooper.