A text, not an app. Who knew? Not me.

Global Mobile President Jim Snyder, left, and CEO Lee Durham, right, flank Colorado Secretary of State Wayne Williams at today’s National Association of Secretaries of State conference. (SOS photo)

One of my more memorable moments as the press person for Colorado Secretary of State Wayne Williams came last summer when I asked my intern to proofread a proposed release with the headline, “There’s an app for that.”

Julia Sunny scanned the release and said, “But it’s not an app.”

What? Sure it was. Coloradans could simply text the word “Colorado” or “CO” to “2Vote” (28683) on their smartphones, and then open the link to the SOS’ online voter registration and election information site.

“It has to be an app,” I said. “We recorded Wayne in a video talking about an app.”

“It’s not an app,” Sunny repeated.

I was reminded of that unfortunate moment today when I met Lee Durham, the chief executive officer of Global Mobile, a Georgia-based company that developed the texting service. Global Mobile execs were at National Association of Secretaries of State, which is holding its winter conference in Washington, D.C.

Read moreA text, not an app. Who knew? Not me.