The Facebook Effect in Colorado

The graphic Facebook showed on users’ news feeds. (SOS photo)

If you have been on Facebook in the past month, there’s a good chance the above graphic showed up on your news feed.

Facebook reminded users of the upcoming primary election on June 26 and encouraged users to register to vote or share that they are registered.

The impact was significant —

“More people registered and more people updated their registration on Tuesday, June 12th than did so on Election Day,” said Judd Choate, the state election director for the Colorado Secretary of State’s office.

This was the first year unaffiliated voters were allowed to automatically participate. Secretary Williams launched the UChooseCO campaign to inform voters about the new process. Williams handed out wooden U’s for people to decorate and help spread the word. The UChooseCO campaign has a web pageFacebook page, a Twitter account and its own hashtag, #UChooseCO.